
DirectTV may be dropping Viacom, the American global mass media company 26 channels including, BET, MTV, VH1 and others if no new deal is signed soon. The two company seven-year contract expired last weekend, and both sides have failed to find a desirable middle ground. Reported CBS News.
As a result, they said DirectTV will be taking down Viacom channels on Tuesday (July 10), but according to Viacom blog post. “DirecTV is throwing around some big numbers that are misleading. Here’s the truth: Viacom is asking DirecTV for an increase of a couple of pennies per day per subscriber. That’s far less than DirecTV pays other programmers with fewer viewers than Viacom. Viacom has always been open to negotiating and hopes to get a deal done.”
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