This great post is by Prescription PR, a UK music PR and digital marketing agency. You can visit them at prescriptionmusicpruk.com. Read on:
I came across a very interesting article recently in The Guardian by the novelist Ewan Morrison, about how social media is not a ‘magic bullet’ that will bring fame and fortune to self-published authors, but actually a serious waste of time. His conclusion, after an in-depth study of the subject, is that it’s best to avoid spending all your time as a self-publishing author trying to ‘engage’ a fanbase through posting status updates about cats, and focus on writing great books instead. Continue reading
